Client:
U.S. Army
 

Services:

Art direction, Video, Postproduction

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Solution:

The U.S. Army's Twilight Tattoo is a monumental live event tradition. During the pandemic, the tradition was continued virtually. The data gathered in 2020 informed the 2021 approach - the performance could not exceed 10 minutes. As a result, we produced 8 episodes for distribution, and viewership increased from 8000 viewers in 2020 to 100,000 viewers in 2021 following release of the first episode.

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The performances carried on the history of "by soldiers, about soldiers". Because actors were not used, direction included extensive coaching of the performers. Multiple venues, a variety of cameras, and green screen effects were used to tell the story.

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Credit:

Francisco Campos-Lopez - Director/DP/Editor