Exhibit Design, Graphic Design, Sponsor Brand Activation
Solution: A trade show in the hospitality design industry can’t be staged with run-of-the-mill pipe and drape booths, so we worked closely with HMG on the launch of their signature event, BDWest, which was created for west coast-based hospitality designers, architects, suppliers and builders. We worked with HMG to design and incorporate the use of a hard wall European exhibit stand concept. And to showcase sponsor product, we developed featured pavilions, pairing top designers with product sponsors to create specialty lounges using sponsor furnishings. Extending the experiential needs of designers off the show floor, we coordinated a fashion show with outfits designed using hard and soft goods from exhibitors and sponsors and held the show at outdoor venues throughout the host city.